Bianca



On a warm day I decided, as I do more often then I should, to stroll downwards from my office and go for a walk in Madrid’s pricy shopping district, the infamous Velazquez and Serrano Street. I had made up my mind a while ago and the verdict was Marc by Marc Jacobs. An infinitely beautiful brown clutch was the object of my desire and ever since I spotted it among the passages of Corte Ingles there was no hope of escape, no room for alterations; it has all been irrevocably decided.


The size was bold and beautiful and the leather tender, so much so that when I finally gathered up the courage to reach out and touch the thing it felt like applying moisturizing cream. The clip was just the right shade of gold, bright and energizing.
‘It must reek of desire in here’ I turned my head around looking to see if anyone had noticed the change in me. Nothing seemed to be visible on the outside but on the inside, walls of my world were coming down from all the combustion and fierceness of feeling. Three quarters of an hour had gone by when I finally restored my senses and reached for my notebook.
Bianca, like her master maker, is quite a thing...
Mr Marc Jacobs one of, if not the most influential American designer, the man behind Marc Jacobs International, a low-priced label called Marc by Marc Jacobs and last but not least, creative director of Luis Vuitton.
In other words, you are looking at a persona in charge of eight full scale runway collections each year and let’s not forget the shoes, the bags and the perfumes.
To say our story stared in year 1995 would not be fair but it certainly was a turning point in Jacob’s career. A much needed opportunity finally presented itself. After years of struggling with his own label, numerous ups and downs, as was the case with all designers blessed with Anna Vintour’s approving eye and top models willingness to walk the runway for free, Mr. Jacob’s very important phone call was finally put through.
The head of LVMH group, Sr. Bernard Arnault flew the young designer to Paris to discuss business. The negotiations took about 10 months after which a new creative director for Luis Vuitton was put in place plus one hefty sum that would bring Marc Jacobs International to life and possibly to fame. Needless to say, it was a risky move for the big shark to make but the faith in this young and hip designer paid off. To be precise, the revenues at Luis Vuitton tripled.
At Vuitton there was a whole lot of pleasing to be done as the style expected was a down right opposite of that found in Marc’s own label. Those shy and introvert girls, so characteristic of Marc’s own label, now had to make room for the Tom Ford girls lean, mean, money making machines with strong attitudes and unshakeable will and as for Marc; they went from scary to homework.
As all things evolve, in one way or the other, so did Marc. If we take a peak at some before and after photos of Mr. Jacobs it won’t take long before the drastic physical change in him becomes visible. Once rocky times at Vuitton had come to be the thing of the past and a diet and exercise plan took over, no room was left for insecurities. And the results? Mr. Jacobs is now the face and the naked body behind LV new line of perfume.
Good for you Mr. Jacobs! As for me, I’m off to smell it.


2 comments:

  1. ''The size was bold and beautiful and the leather tender, so much that when I finally gathered up the courage to reach out and touch the thing it felt like applying moisturizing cream. The clip was just the right shade of gold, bright and energizing.''

    -deserves a quote ;)

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  2. :))) these kind of comments make my day! Xoxo

    ReplyDelete